Keyword density is having trouble getting a foothold in the competitive spaces online. And many webmasters are not even aware that this should be part of the sites overall SEO strategy. It seems that many webmasters just put the Meta tags in and leave it at that. And it's not enough. It's the job of the site to draw traffic and turn visitors into customers. Another way of getting customers to you sites are social medias such as Instagram and Telegram.
The competition does not stop once you get listed in the search engines. You might be surprised to know that you still have to compete in the arena of search engine ranking. It's not enough to simply get listed. You must get listed amongst the top ten search results. This is what is known as 'search engine optimization'. Get listed and you get more traffic to your site. But for that you need to learn the fundamentals of SEO.
What are the fundamentals of SEO? If you own a website, you may know the answer to these questions:
Once you have answered these questions, you can go ahead and get started in making your website more visible using SEO.
Conducting Keyword Research
The most important aspect of SEO is keyword research. You need to know what keywords are being used by your target audience. You can compile a list of keywords using a keyword research tool like the Google Keyword Tool. Then you need to select keywords that best describe your audience, based on the number of searches made by your target audience for the keywords you have chosen. If you are in a highly competitive niche market such as real estate, then you should select high volume keywords for your anchor text and in the title tags.
In SEO, you do not want to optimize a site that is already ranked. You want to make sure you are up to date on the latest trends and algorithms that the search engines are using. This can make it a lot harder for you to be found. Therefore, it is a good idea to hire a SEO firm if you cannot afford to pay for a service.
The title tags of your website are one of the most effective places to get search engine results. A title tag is the title of the content on your page. This information is displayed in the title bar of the browser window. Each page should have a unique title tag.
Keyword density is the most critical aspect of SEO. Search engines are using algorithms to rank sites. They measure keyword density by looking at the main content and then divide it by the total amount of text on the page. Keyword density is calculated by dividing the keyword you are optimizing for by the total amount of text on the page. For example, if you have a 300 word article on your site, and your main keyword is "top search engine ranking", and you have 7 words on the page, and the text is about 60%, the keyword density of that page is (5*10/300) which would equal to 5%.
Keyword in Headings
The heading tags are used to indicate the topic of the page. The phrase or keyword you are optimizing for should be contained in these heading tags. Search engines use the heading tags to understand the organization of your page and to determine its relevance to the search engine user. If you want your site to rank higher, then you need to provide a lot of relevant text for the search engine user. The keyword you optimize for should match the theme of the page you are optimizing.
If you want to learn how to do SEO and be as successful as you can possibly be with your business online, there are some simple techniques you can use on your site if you are a small business owner. Utilizing these tips and techniques will get you over the initial stages of SEO and will help you to grow your online presence.
Find a Niche
First you need to do some research. Go to Google and type your industry term in the search query box. A lot of good keywords will come up. Go through these and locate a keyword that is exactly what you are wanting.
Go to Google Analytics and sign up for an account. Google Analytics is a free service offered by Google that will give you valuable information over time about the traffic coming to your site. One of the things you should do with Google Analytics is to set goals for your website. In other words, what do you want to achieve when you show up to the organic search results? If you have a website then you want it to show up for the term "newsletter". So you write a page on your website the word newsletter and you want it to rank #1 on Google for the term. Next you write another page about wedding Moz cake hire. You optimize for the term wedding Moz cake hire. When you get done with your rewriting you push your rankings for the original page and move on to the 2nd & 3rd.